DEMO Sample Pollinator Insights dashboard. Antenna Realty is fictional and the numbers are illustrative. The architecture and event model shown is the real Pollinator stack.
Pollinator Insights

Antenna Realty

Boutique brokerage · the Westside · Los Angeles

Last sync: 2026-06-03 09:14 PT · Auto-refreshes hourly

Site visitors
3,412
18% vs prior 30d
Unique sessions, 30 days
Conversations started
23
36% vs prior 30d
Quiz, calc, or form submit
Funnel conversion
0.67%
0.13 pts vs prior 30d
Visitor → conversation
Top neighborhood
Mar Vista
287 page views
Of 6 neighborhood pages

The funnel, this month

Anonymous at every stage until the contact form
Site visitorsUnique sessions
3,412baseline
Quiz startedAny of 4 quizzes
47814.0%
Quiz completedResult + email
1925.6%
Calculator runADU, Buy/Rent, etc.
1424.2%
Contact formInquiry sent
230.67%

What is earning attention

Aggregate page-level traffic
PageViewsAvg timeConversions
What $1.5M buys on the Westside in 2026
/journal/what-1-5m-buys-westside-2026
412 6:24 14
Mar Vista Realtor
/mar-vista-realtor
287 2:51 9
Well-Suited Quiz
/home-fit
258 4:48 31
Listings search
/listings/
241 3:12 8
ADU Unlock
/adu-unlock
186 5:33 17
Venice Realtor
/venice-realtor
154 2:08 4
Seeing a fixer clearly
/journal/seeing-a-fixer-clearly-westside
137 7:19 6

Patterns worth noticing

Aggregate, anonymized signals
The $1.5M journal piece is the single biggest funnel driver. 412 reads, 14 conversions. The audience reads it through (6:24 avg time) and 3.4% of readers reach out. Consider running a follow-up piece for $2M and $1M to widen the catchment.
Mar Vista traffic is up 41% over the prior 30 days. The Mar Vista neighborhood page and the fixer journal piece are the entry points. The neighborhood is hot in AI search; this is the moment for a Mar Vista-specific quiz funnel.
ADU Unlock has the highest time-on-page of any tool (5:33). Visitors who complete it convert at 9.1%. Adding a dedicated journal piece on Mar Vista ADU math (currently zero pages in this cluster) would compound on this signal.

Per-agent rollup

30 days
Morgan
Morgan HayesOwner Broker
9
Jordan
Jordan ReyesReal Estate Agent
6
Sasha
Sasha MendezReal Estate Agent
5
Theo
Theo ParkReal Estate Agent
3

How visitors arrived

30 days
Direct
38%
Google
27%
AI searchChatGPT, Claude, Perplexity
14%
Referral
11%
Social
10%

Well-Suited results

192 completions
Coastal Modernist
32%
Character Collector
24%
Quiet Minimalist
18%
Organic Naturalist
14%
Industrial Romantic
12%
How Pollinator Insights works. Built on open-source Plausible, self-hosted by Antenna. No cookies, no fingerprinting, no per-visitor profiles. Funnel and conversion events are aggregate counts; individual signals (quiz, calculator, form submission) become identifiable only after the client provides an email through a contact form they meant to fill. The brokerage sees patterns. The agent sees the leads they earned. The buyer browses without being followed. Read about the principle →
Pollinator Insights · A product of Antenna · Learn more