Pollinator Insights
Antenna Realty
Boutique brokerage · the Westside · Los Angeles
Last sync: 2026-06-03 09:14 PT · Auto-refreshes hourly
Site visitors
3,412
18% vs prior 30d
Unique sessions, 30 days
Conversations started
23
36% vs prior 30d
Quiz, calc, or form submit
Funnel conversion
0.67%
0.13 pts vs prior 30d
Visitor → conversation
Top neighborhood
Mar Vista
287 page views
Of 6 neighborhood pages
The funnel, this month
Anonymous at every stage until the contact form
Site visitorsUnique sessions
3,412baseline
Quiz startedAny of 4 quizzes
47814.0%
Quiz completedResult + email
1925.6%
Calculator runADU, Buy/Rent, etc.
1424.2%
Contact formInquiry sent
230.67%
What is earning attention
Aggregate page-level traffic| Page | Views | Avg time | Conversions |
|---|---|---|---|
| What $1.5M buys on the Westside in 2026 /journal/what-1-5m-buys-westside-2026 |
412 | 6:24 | 14 |
| Mar Vista Realtor /mar-vista-realtor |
287 | 2:51 | 9 |
| Well-Suited Quiz /home-fit |
258 | 4:48 | 31 |
| Listings search /listings/ |
241 | 3:12 | 8 |
| ADU Unlock /adu-unlock |
186 | 5:33 | 17 |
| Venice Realtor /venice-realtor |
154 | 2:08 | 4 |
| Seeing a fixer clearly /journal/seeing-a-fixer-clearly-westside |
137 | 7:19 | 6 |
Patterns worth noticing
Aggregate, anonymized signals
The $1.5M journal piece is the single biggest funnel driver. 412 reads, 14 conversions. The audience reads it through (6:24 avg time) and 3.4% of readers reach out. Consider running a follow-up piece for $2M and $1M to widen the catchment.
Mar Vista traffic is up 41% over the prior 30 days. The Mar Vista neighborhood page and the fixer journal piece are the entry points. The neighborhood is hot in AI search; this is the moment for a Mar Vista-specific quiz funnel.
ADU Unlock has the highest time-on-page of any tool (5:33). Visitors who complete it convert at 9.1%. Adding a dedicated journal piece on Mar Vista ADU math (currently zero pages in this cluster) would compound on this signal.
Per-agent rollup
30 days
Morgan HayesOwner Broker
9
Jordan ReyesReal Estate Agent
6
Sasha MendezReal Estate Agent
5
Theo ParkReal Estate Agent
3
How visitors arrived
30 days
Direct
38%
Google
27%
AI searchChatGPT, Claude, Perplexity
14%
Referral
11%
Social
10%
Well-Suited results
192 completions
Coastal Modernist
32%
Character Collector
24%
Quiet Minimalist
18%
Organic Naturalist
14%
Industrial Romantic
12%
How Pollinator Insights works.
Built on open-source Plausible, self-hosted by Antenna. No cookies, no fingerprinting, no per-visitor profiles. Funnel and conversion events are aggregate counts; individual signals (quiz, calculator, form submission) become identifiable only after the client provides an email through a contact form they meant to fill. The brokerage sees patterns. The agent sees the leads they earned. The buyer browses without being followed. Read about the principle →
Pollinator Insights · A product of Antenna · Learn more