Pollinator Lead Flow

The quiz runs inside the feed. The lead arrives at the agent.

Pollinator's identity quizzes work as native Meta Lead Ads and TikTok Lead Gen ads. The buyer takes the quiz inside Instagram or TikTok, never leaving the app. The result, the archetype, and the timeline arrive in the agent's inbox within sixty seconds, tagged through Pollinator's attribution layer.

01 In feed

Instagram

antennarealtySponsored

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2-minute quiz

Which Westside home archetype are you?

Five questions. A real answer. Plus three sample listings in your range.

Learn more

A short video or carousel ad shows in the buyer's feed.

02 In app

← Cancel

Westside Home-Fit

A few quick answers and we'll find your fit.

Question 3 of 5 · What kind of light do you want?

Bright and openWalls of glass, indoor-outdoor

Warm and palePlaster, soft wood, north-facing quiet

Filtered and layeredTrees, canopy, dappled afternoons

When the buyer taps, the form opens inside Instagram. They never leave the app.

03 To agent

Your archetype You lean

Coastal Modernist.

You are drawn to bright, open rooms, walls of glass, and a plan that opens to the garden. Clean lines, pale floors, nothing heavy. A home that feels quiet, current, and full of daylight.

Westside coast and canyon $2.2M to $2.6M 12-month timeline

Morgan Hayes Owner Broker, Antenna Realty

Will text you within 60 minutes · Three matching listings on the way

The buyer sees their result. The agent's inbox gets the full archetype, timeline, and contact in sixty seconds.

How the lead actually flows.

01 · Ad creative

Quiz teaser

Vertical video or carousel in the agent's voice and brand. Different creative for different audiences.

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02 · Native form

In-feed quiz

Five identity questions running as a Meta Lead Ad or TikTok Lead Gen form. Pre-fills profile data.

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03 · Agent's inbox

Tagged lead

Archetype, timeline, budget, contact, attribution all routed through Pollinator. Agent texts back within an hour.

The economics, honestly.

$5 to $25

Industry CPL for real estate

Cost per lead for real estate Meta Lead Ads, varying by market, audience, and creative.

20-40%

Quiz format lift

Adjacent industry data suggests quiz-hook creative outperforms generic "free home valuation" lead ads on both engagement and CPL.

$750/mo

Realistic starting budget

Agent funds the ad spend (Meta or TikTok). Pollinator builds, runs, and tunes the campaigns plus produces the creative.

At a conservative $8 CPL, $750 of monthly ad spend produces roughly 94 quiz completions per month. If even ten percent become real conversations and one to three of those close inside twelve months, the math works at Westside price points (one closed transaction returns $30,000 to $75,000 in commission).

Real Geeks runs ads to a home valuation form. We run ads to the quiz.

What runs in the feed	Real Geeks model	Pollinator Lead Flow
Ad creative	"Find out what your home is worth" or "Search homes for sale"	"Which Westside home archetype are you?" (curiosity gap)
Form fields	Name, email, address, phone	Five identity questions plus pre-filled contact
Conversion signal	Anonymous lead with limited intent	Full archetype, neighborhood preferences, timeline, budget range
Agent first contact	Cold qualifying call	Personalized text referencing the archetype, with sample listings ready
Differentiation	Identical to every Real Geeks brokerage running ads	Quiz IP nobody else ships, in the agent's voice and brand

Want Lead Flow running for your brokerage?

Pollinator builds the creative, runs the campaigns, and tunes monthly. You fund the ad spend. Together we move from organic-only to a real flow of warm conversations.

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