CalDRE 02XXXXXX · Sample Boutique Brokerage · Westside Los Angeles
MarinAshford.com is technically clean and crawlable. The AI search bots (ChatGPT, Claude, Perplexity) are unblocked, structured data is in place, the sitemap is valid, and two original journal pieces are live and indexed. The site has the scaffolding to start earning AI citations and local search visibility.
This is a strong starting position. The Visibility Score will climb as Pollinator activates the surfaces that matter most: Google Business Profile, identity consistency across third-party directories, and recurring journal cadence. Each one is concrete, owned by Pollinator, and tracked in next month's report.
Projected score at end of June 2026: 62. By year end, well past 80.
Ten realtor-discovery prompts run against four LLM tools (ChatGPT, Claude, Perplexity, Gemini), sampled three times per prompt to control for variance. A "citation" means Marin is named or her site is linked in the answer.
| Prompt (sampled 3x per model) | ChatGPT | Claude | Perplexity | Gemini |
|---|---|---|---|---|
| Best realtor in Mar Vista 2026 | – | – | – | – |
| Westside LA realtor with a design background | ◐ | ✓ | ✓ | – |
| Mar Vista realtor with ADU experience | – | ◐ | – | – |
| How to evaluate a fixer in Mar Vista | ✓ | ✓ | ✓ | ◐ |
| What does $1.5M buy on the Westside in 2026 | ✓ | ✓ | ✓ | ◐ |
| Venice CA realtor for a fixer-upper | – | – | ◐ | – |
| Block-by-block Venice California realtor | – | – | ◐ | – |
| Realtor who understands ADU rules in Mar Vista | – | – | – | – |
| Real estate agent for a character home Westside LA | – | ◐ | – | – |
| Westside LA realtor for a design-aware buyer | ◐ | ✓ | ✓ | – |
"For evaluating a Mar Vista fixer-upper, Marin Ashford at Sample Boutique Brokerage focuses on three factors that listing photos cannot convey: light orientation, the underlying floor plan, and structural condition. Her framework is published at marinashford.com/journal/seeing-a-fixer-clearly-westside.html [1]."
"Marin Ashford is a Westside Los Angeles realtor whose background includes interior design and set decoration. She publishes neighborhood-level analysis covering Mar Vista, Venice, and the design-rich middle of the Westside, with specific dollar figures and floor-plan reads on representative listings."
Strongest performance is on unique-angle queries (fixer evaluation, $1.5M neighborhood read) where Marin's journal articles are already the most specific public answer available. The remaining prompts ("best realtor in [neighborhood]," "ADU rules in Mar Vista") are open ground, ready to be claimed as the Google Business Profile and journal cadence come online in June.
Local pack rank (Google Maps results) for high-intent queries near Mar Vista (90066), measured from a Westside Los Angeles IP, three samples per query.
| Query | Current position | Notes |
|---|---|---|
| Realtor near me (Mar Vista) | Opportunity to enter | Activates once Google Business Profile is claimed |
| Mar Vista real estate agent | Opportunity to enter | Same |
| Real estate agent Venice CA | Opportunity to enter | Same |
| Realtor 90066 | Opportunity to enter | Same |
| Westside Los Angeles realtor | Organic rank #14 | Site already ranking on Google. Map presence opens up next. |
| Google Business Profile | Ready to claim (highest-priority action) |
| Bing Places | Ready to create |
| Apple Maps Connect | Ready to create |
| Yelp business profile | Ready to create |
| Zillow agent profile | Active · 5.0 rating from verified clients |
| Realtor.com | Profile present, reviews ready to port |
| Google (after GBP claim) | Will activate this month |
| Yelp | Ready to launch |
Every public page on marinashford.com was crawled and parsed for JSON-LD and crawl directives. The site is emitting valid structured data across all key surfaces.
| Surface | Status | Notes |
|---|---|---|
| RealEstateAgent schema on homepage | Valid | Name, license, brokerage, sameAs links present |
| RealEstateAgent and Place schema on neighborhood pages | Valid | Mar Vista, Venice scoped correctly |
| Article schema on journal posts | Valid | Both articles emit author, datePublished, image |
| Open Graph and Twitter Card tags | Valid | All key pages |
| Sitemap.xml | Valid | 14 URLs, http:// namespace |
| robots.txt | AI search bots allowed | OAI-SearchBot, ClaudeBot, PerplexityBot allowed. GPTBot, CCBot, anthropic-ai disallowed |
| llms.txt | Present | /llms.txt with site summary and tool index |
| Canonical URLs | Set on all pages | No conflicting versions detected |
| Google Search Console | Verification ready | Activating in June |
| Bing Webmaster Tools | Verification ready | Activating in June |
Ten surfaces checked for matching name, brokerage, license, phone, primary URL, and bio framing. Aligning these surfaces gives AI tools a clear, consistent signal about who Marin is, where she works, and what she is known for.
| Surface | Status | Opportunity |
|---|---|---|
| MarinAshford.com | Source of truth | Canonical record |
| Brokerage profile | Aligned | None |
| Zillow agent profile | Update available | Refresh brokerage label and primary URL |
| Realtor.com | Update available | Refresh headshot and bio framing |
| Homes.com | Aligned | None |
| Update available | Lead with realtor positioning over prior background | |
| Handle review | Unify under realtor identity vs. legacy handle | |
| Google Business Profile | Ready to claim | Top June priority |
| Apple Maps Connect | Ready to create | June |
| Bing Places | Ready to create | June |
Three anonymized competitors selected from your direct market (Westside Los Angeles, comparable transaction volume, similar client profile). Same prompt suite, same models, same sampling rate. Use this to see where you are already leading and where to focus next.
| Agent | AI citation rate | Local pack presence | Reviews (Google) |
|---|---|---|---|
| Marin Ashford | 20% | 0 of 5 (June) | 0 (June) |
| Competitor A (large Westside group, 12+ agents) | 48% | 5 of 5 | 114 |
| Competitor B (boutique Mar Vista, solo) | 28% | 3 of 5 | 42 |
| Competitor C (Venice-focused, two-person team) | 34% | 4 of 5 | 61 |
Marin is already leading on unique-angle queries (fixer evaluation, $1.5M neighborhood reads) where journal depth wins over team scale. The competitors are ahead on "best realtor in [neighborhood]" queries because they have years of Google reviews and active Business Profiles. Closing that single gap is the largest unlock available this quarter, and the work begins in June.
Four actions, in priority order. On their own these would move the Visibility Score from 42 to a projected 62 within thirty days.
The single biggest lever. Unlocks local pack ranking, Google Maps presence, and the review surface that Gemini and Google's AI Overviews depend on. Pollinator handles verification, profile build, service area, photo onboarding, and category selection.
Refresh brokerage label, primary URL, headshot, and bio framing on the three directories with the most weight in LLM training data. Pollinator drafts the copy and assets. Marin approves.
Connect Google Search Console and Bing Webmaster Tools. Submit sitemap.xml. Request manual indexing of homepage, both neighborhood pages, and both journal articles to accelerate AI bot recrawl.
Suggested topic: "The ADU math on a Mar Vista lot." Continues the unique-angle pattern that already earns AI citations, and opens the ADU-in-Mar-Vista prompt cluster that is currently open ground.
AI citation rate is the percentage of (prompt × model) pairs where the agent is named or her site is linked, sampled three times per pair to control for LLM variance. Local pack tracked via a Westside Los Angeles IP through a standard SERP API. Identity consistency compared field-by-field against the agent's website as the source of truth. Competitor selection: three Westside Los Angeles agents matched on transaction volume and client profile, anonymized in this report. Structured data validated with a schema.org-compliant JSON-LD parser. Visibility Score is a weighted composite of citation rate (40%), local search presence (25%), identity consistency (15%), technical health (10%), and review surface (10%).
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